Alexandra’s online presence first began with her passion for fashion and modelling. As she shared her journey online, she quickly found a vibrant community invested in her outfit curation and high-energy dancing videos. Since then, she has honed in on her content creation skills, captivating audiences with her bright energy and style that is reminiscent of an early 2000s rom-com. Her experimental flair and relatable nature attract and resonate with viewers who love fashion, makeup, music, and eclectic home decor.

Alexandra’s recent collaborations include MAC, JNCO, and Lucky Brand.